Gear VR

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What is the Gear VR Headset?

The Gear VR is a headset designed by Samsung in conjunction with Oculus, released to the public in late 2015. The headset is compatible with a wide range of higher end Samsung Galaxy phones. It is one of the most popular and powerful mobile VR headsets on the market. As of mid 2017, over 10 million Gear VRs are in use.

Why Publish to Gear VR?

Samsung’s Gear VR headset is mobile, immersive, and allows for both high resolution and long-form 360 VR experiences. It is a great fit for presentations to small groups, such as at sales meetings and tradeshows. Gear VR is also good for high bandwidth requirements, such as 360 video. Samsung has recently extended the capabilities of the platform, including the ability to use a hand controller and cast the contents of the VR headset to an unattached television screen.

How Do We Improve Gear VR Publishing?

Beyond having a simple but robust authoring platform, we offer a number of features specifically designed for Gear VR publishing:

  • Mobile, immersive platform able to handle high resolution VR experiences
  • Using our development platform, you can create VR experiences of unlimited length for Gear VR
  • Over 10 million in use, so Samsung is heavily invested in the technology

Google Cardboard iOS/Android

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What are iOS/Android/Google Cardboard VR apps?

Using a combination of gyroscope + gaze-based navigation, most modern smartphones can be used with VR headsets to create an immersive 360 degree experience. There are many VR headsets that work with iOS/Android, including ones built by Mattel, Merge, Homido, Xiaomi, Carl Zeiss, and more. Google Cardboard, the most popular and simple VR headset, combines cardboard with lenses, and can be purchased for under $10. As of early 2017, Google had shipped over 10 million Cardboard headsets, with millions of generic versions in use as well.

Why Publish to iOS/Android/Google Cardboard? 

For mass distribution, the best platform to publish to is iOS or Android. Virtually all smartphone users will be able to view your VR application, even those without a VR headset. Distribution is flexible, with our development and services enabling publishing either InHouse or through the iTunes/Google Play stores. Your audience can access your application how you want them to: via e-mail invite, through self-distribution, by scanning a QR code, or through the App Stores.

How Do We Improve iOS / Android / Google Cardboard Publishing?

Beyond having a simple but robust authoring platform, We can develop a number of features specifically designed for mobile publishing:

  1. We build custom designed vr apps
  2. We create flexible publishing options including App Store ready packaging. Multiple ways to distribute your apps, including packaging for easy submission to iTunes and Google Play Stores.
  3. We build and custom brand your VR app
  4. Heatmap and Google Analytics data to analyze your mobile app. Post-publishing, review how users interact with your app to improve it in subsequent versions.
  • Works on virtually all smartphones, with or without a headset
  • Easy distribution, either InHouse or through iTunes/Google Play

 

WebVR

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What is WebVR? 

WebVR allows clients to publish full screen 360-degree VR experiences, or embed the VR directly into an existing web site. Hosting can be done either on our servers or the client’s own platform. Thanks to advances in browser technology, most current browsers can support  our generated WebVR, including Safari. The WebVR can also be used in dual-view mode, compatible with a traditional iOS/Android headset.

Why Publish to Web?

The Internet provides 360 VR authors with the largest addressable viewership. It circumvents the need to download a space consuming iOS or Android app to a phone. The embed feature can also be used to promote the downloading of the full app version. Users can also easily promote their work through our Facebook sharing function. Though not as robust as publishing to some VR headsets (ie HTC Vive or Oculus Rift), WebVR is a good option for new VR practitioners trying to reach a broad audience.

How Do We Improve WebVR Publishing?

Beyond having a simple but robust authoring platform, we also have a number of features that make publishing to the Web easy:

  1. Fast packaging speed and the ability to host their VR-generated 360 experiences on your own site. Packaging to the Web is fast, and allows for rapid iteration and improvement of your projects.
  2. Easily switch to dual-view of the web embed VR on a smartphone. For those looking to avoid publishing to iOS/Android, WebVR provides you a convenient alternative that will still allow you to use your headset with a simple iOS/Android headset.
  3. Navigation Links + Hotspots still clickable in WebVR, as is a Call-to-Action feature opening a specific URL. Clickable hotspots include the ability to open a separate URL — outside of the 360 environment. This is great for retail, tourism, real estate, etc.
  4. Easy Facebook sharing, including customizable preview image, title, and description. Our software allows you to easily share your Web VR App over Facebook, including customizing the sharing details such as title and link description.

 

  • Largest addressable audience for your 360 VR content
  • Easy to deploy, host on your own site augmented with additional text on page
  • Supports both stereoscopic and hi-res 360 images

 

Google Daydream

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What is Google Daydream? 

Google Daydream is a VR platform and mobile headset launched publicly on November 2016. Though similar to the Gear VR headset, Daydream is marketed as more stylish and comfortable, and includes a hand controller. Google initially limited headset compatibility to the Google Pixel and Pixel XL smartphones. In July 2017, Google announced plans to broaden compatibility with 11 additional phones, and IHS Markit projects 2.2 million Daydream headsets will be sold in 2017.

Why Publish to Google Daydream?

Like Samsung Gear VR, Google Daydream provides a robust mobile headset experience. The affordable $99 headset is significantly more immersive than the entry-level Google Cardboard, and is both lighter and more stylish than the Gear VR. If you have a presentation to a small group or are exhibiting at an event, the end user experience of InstaVR-generated apps run on Google Daydream headsets is quite strong. With many new Daydream compatible phones coming to market, we expect to see a large uptick in publishing to the platform.

How Do We Improve Google Daydream Publishing?

Beyond having a simple but robust authoring platform, We offer a number of features that make publishing to Google Daydream easy:

  1. One of the very few VR platforms currently publishing to Google Daydream. With our “author once, publish to many” approach, you can easily publish the same app to Google Daydream that you would for other platforms.
  2. Google Daydream packages include Hand Controller interactivity. End users can engage with your Navigation Links and Hotspots through the Google Daydream hand controller, which appears visually in the packaged application.
  3. Publish to the new Google Daydream compatible phones as they hit the market. With a much broader range of compatible phones coming in 20017 & 2018, you’ll be able to publish across all of them from our development platform.
  • Mobile, immersive platform that supports high resolution and long-form VR experiences
  • Stylish and light feel, good for keeping on your head for long periods of time
  • Easier distribution method for InHouse apps than Gear VR

 

HTC Vive

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What is HTC Vive?

HTC Vive is a VR headset and platform launched in 2016 as a joint venture between HTC and Valve Corporation. Utilizing a headset tethered to a computer, HTC Vive users can enjoy extremely immersive and high resolution VR experiences. The platform also incorporates multiple cameras and two motion-tracked hand controllers, making for true Room Scale virtual reality.

Why Publish to HTC Vive?

HTC Vive is a powerful VR platform that gives users a more immersive experience than even the Gear VR or Google Daydream can provide. With Room Scale VR and more sophisticated hand controllers, the HTC Vive provides a great level of interactivity. And with the headset tethered to a computer, you can create VR experiences of unlimited length on InstaVR and run them on HTC Vive. If you have the budget for HTC Vive, it’s a great platform.

How Do We Improve HTC Vive Publishing?

Beyond having a simple but robust authoring platform, We have a number of features that make publishing to HTC Vive easy:

  1. One of the very few VR platforms currently publishing to HTC Vive. With our “author once, publish to many” approach, you can easily publish the same apps you’re creating for other platforms to HTC Vive.
  2. We can handle robust 3D imaging, including cubemaps. HTC Vive is a popular platform for engineers, architects, designers, etc that use very high resolution, data intensive media. Our software can ingest images/video created on platforms like Autodesk Maya, Autodesk 3ds Max, Lumion, V-Ray, and more.
  3. Our platform allows for publishing long-form 360 VR experiences. 
  • High performance, fully immersive, with interactivity via two hand controllers
  • Connected to power supply, so no battery drain similar to Gear VR
  • Mac version is compatible, and publish-ready through our development platform

 

Oculus Rift

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What is Oculus Rift? 

The Oculus Rift is a high powered headset and platform originally developed in 2012, and currently owned by Facebook Inc. The Rift, similar to HTC Vive, requires a tethered connection to a computer, and allows for Room Scale VR incorporating cameras and hand controllers. It is estimated that over 500,000 Oculus Rifts are currently in use, with a mobile Rift headset planned for the near future.

Why Publish to Oculus Rift?

Like the HTC Vive, Oculus Rift is a powerful VR platform that gives users a more immersive experience than the Gear VR or Google Daydream can provide. With Room Scale VR and more sophisticated hand controllers, Oculus Rift allows for a greater level of interactivity. And since the headset is tethered to a computer, you can create VR experiences of unlimited length on InstaVR and run them on the Oculus Rift.

How Do We Improve Oculus Rift Publishing?

Beyond having a simple but robust authoring platform, We have a number of features that make publishing to the Oculus Rift easy:

  1. One of the very few VR platforms currently publishing to Oculus Rift. With our “author once, publish to many” approach, you can easily publish the same apps you’re creating for other platforms to Oculus Rift.
  2. We can handle robust 3D imaging, including cubemaps. Oculus Rift is a popular platform for engineers, architects, designers, etc that use very high resolution, data intensive media. Our development platfomr can ingest images/video created on platforms like Autodesk Maya, Autodesk 3ds Max, Lumion, V-Ray, and more.
  3. Allows for publishing long-form 360 VR experiences. There’s no length limit to the VR you publish to Oculus Rift, meaning it’s great for training, education, entertainment, and more.
  • Immersive, high performance, using dual hand controllers
  • Connected to power supply (so no battery drain, like with Gear VR)
  • No length requirements, allowing for long-form, high quality VR experiences